Demetrios brought their UK expansion to life with a Bridal Showcase designed for the people who know dresses best - bridal boutiques. With over 80 ranges shown across the day, including a full catwalk, the event gave stockists a proper first look at the gowns, the quality, the movement and the sheer scale of what Demetrios are bringing into the UK market.
My job was to capture that momentum: the dresses in motion, the buyer buzz, and the kind of imagery that helps a global bridal name make a confident UK entrance.
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